Messaging & positioning
Clarify what makes you matter, then give your team language that sticks.
Strategic public relations · Boston
Stories people
want to hear.
I help businesses, brands and experts find their story, then make sure the right people hear it.
Let’s work togetherIndependent counsel. Senior attention. No layers.
Whether you’re promoting stain remover or fintech software, want your product in the hands of the Real Housewives or your business in the pages of Fast Company, let’s find a way to tell your story.
What I do
Senior PR thinking,
without the agency layers.
Part strategist, part storyteller, part extra set of hands. I plug in where you need experience.
Media relations
Build the right narrative, pitch it sharply and earn attention that advances the business.
Launches & moments
Turn openings, funding, products and milestones into momentum.
Fractional leadership
Senior communications counsel that works like part of your team. In the meetings, in a crisis, there when you need it.
The Work
Stories that land.
Selected Clients
Somernova / Rafi PropertiesCrowdHealth
Wildgrain BakehouseLovepop
Chocolate.comThrasio
Angry OrangeBeckham Hotel Collection
NippiesHate Stains Co.
Publishing & Authors
Publicity campaigns for dozens of bestselling titles, spanning celebrity memoirs, cookbooks, business, health and wellness, narrative nonfiction and history.
Includes independent client work and brands supported during in-house leadership roles.
Client stories have appeared in
The New York TimesThe Wall Street JournalFinancial Times
BloombergCNBCAssociated Press
TechCrunchFAST COMPANYNewsweek
nprThe Boston GlobeGOOD MORNING AMERICA
TODAYTHE VIEWPEOPLE
GOOD HOUSEKEEPINGOprah DailyCNN underscored
Featured Coverage
Recent wins across national media and the Boston market.
National Reach
NewsweekHealth coverage, made human.
CrowdHealth
A timely national story about negotiating a major medical bill.
Read the story ↗
The Drew Barrymore ShowChocolate.com
A sweet on-air moment for a consumer brand.
Television feature ↗
ForbesDAILY COVERThe first interview with Thrasio’s new CEO.
Thrasio
A front-page business feature placed during a pivotal company moment.
Read the story ↗
Boston Stories
BOSTON 25 NEWSA safe place to connect, create and grow.
Somernova / Rafi Properties
A local television story about a youth-driven space built for connection and discovery.
Watch the story
Wildgrain Bakehouse
Boston Magazine introduces the new Somerville bakery to local readers.
Read the story ↗
Lovepop
A hometown feature on the founders turning intricate pop-up cards into a national success.
Read the story ↗
About Kate
In-house perspective.
Independent energy.
I’m Kate Burke, a PR strategist and communications leader who helps startups, growing companies and established brands find and tell stories people remember.
My work spans consumer products, wellness, retail, publishing, technology, healthcare and real estate, supporting companies during moments of launch, growth or change.
Having worked in-house and as an independent advisor, I understand both the pressure inside the room and what it takes to earn attention outside it. Clients get senior-level thinking, direct access, and a partner who can move from strategy to execution without a committee.
AI can accelerate the work. It cannot replace the judgment, relationships and earned perspective that make a story worth telling or get the right person to listen.
Based in Boston · Working with companies everywhere
Have a story worth telling?
Let’s make
people care.
I can step in quickly for a launch, announcement or other immediate need, or become a long-term communications advisor embedded in your team.
Kate@KateBurkePR.comBoston, Massachusetts